Coke Get’s Into the Social Media Spotlight Too
Coca-Cola, like Pepsi, isn’t sitting on their haunches when it comes to consumer communication and participating in popular social media outlets. Both brands are participating with gusto in many of the popular social outlets.
Social Media isn’t just about viral marketing; it’s about being part of a conversation that matters and provides real value.
The slide presentation below demonstrates Coke’s approach to harness the voice of their consumer. Their social media strategy engages the consumer and ignites conversations. By gathering the consumers’ conversation in a well-planned slide presentation on SlideShare, Coke put all their happy bubbles into the brand’s voice.
And what better what to attract more Coke guzzlers than by showcasing peer-to-peer vibes? Yes, you could spend tons of money on an advertising agency, but free consumer-driven advertising has value – inexpensive cost and instant acceptance. We believe our peers much faster than a pushed advertising campaign.
Coke’s Lesson Learned:
- Social Media Marketing should be supportive of brand objectives
- Social Media platforms change frequently and can be very disruptive
- Keep it simple and intuitive – fewer objectives is better and shorten users’ paths at every opportunity
- Silly to start from zero…
- “Viral” shouldn’t BE your strategy – just part of a comprehensive plan
- Clear the legal hurdles first
- Always work with pros – “there is no sticking your toe in the water”
- Each new community is a new market and should be treated as such
- Moderation is a must!
